Faculty of Informatics and Statistics, Department of Information and Knowledge Engineering (DIKE)

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Google Analytics INterceptor

Name: Google Analytics INterceptor

Description: The goal of GAIN is to provide more granular data than Google Analytics to allow for enhanced preference learning and data mining. In addition, GAIN puts one of the existing features in Google Analytics to a new use by allowing the website to transmit the semantic data on–line. Google Analytics provide some extensibility what regards the kind of data that it can send to the server. This can be used to sent the semantic information along with clickstream within the existing Google Analytics format and process it with GAIN. Although Google Analytics is not able to read this data, it can be instructed to ignore them.

Maintainer: Tomáš Kliegr

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