Faculty of Informatics and Statistics, Department of Information and Knowledge Engineering (DIKE)

Date and time: December 15 2011 (10:30 – 12:00). Non–standard date or time!

Room: 403 NB


Data mining in the direct marketing of Česká spořitelna


  • Jan Spousta, Česká spořitelna

The author, a senior analyst in a leading Czech retail bank, presents his experiences from the implementation and development of data mining in the context of Direct Marketing department. The presentation will touch both organizational and technical aspects of data mining.

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