Date and time: December 15 2011 (10:30 – 12:00).
Room: 403 NB
Data mining in the direct marketing of Česká spořitelna
- Jan Spousta, Česká spořitelna
The author, a senior analyst in a leading Czech retail bank, presents his experiences from the implementation and development of data mining in the context of Direct Marketing department. The presentation will touch both organizational and technical aspects of data mining.