Date and time: April 13 2006 (10:30 – 12:00).
Room: 403 NB
Clickstream analysis – data collection, preprocessing and mining using LISp–Miner system
- Tomáš Kliegr, KIZI+LISp, VŠE Praha
Clickstream analysis can provide commercial websites with a useful feedback on online advertising and SEO (Search Engine Optimization) campaigns. The talk will present a case study implementation of the whole mining process conducted according to the CRISP–DM methodology. Following topics will be covered: a) cookie–based data collection on the server application layer, b) transformation of the varying–length clickstream into a constant number of attributes, c) association rules mining using the 4ft–Miner procedure of the LISp–Miner system.
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